• Personas

    How Do You Define Your Target Audience?

    by  • March 24, 2009 • eGovernment, Personas

    Like your High School speech teacher told you, before you decide what kind of speech you are going to give, define who your audience will be. The same advice applies to social media channels. How do you define your primary audience and target your message? Buy using personas.

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    Who Are You Talking To?

    by  • March 22, 2009 • eGovernment, Personas

    Government is jumping into the social media muck with both feet, which I would argue on the surface is a good thing.  It is fun to watch government employees taking to Twitter, Facebook, and other channels while government agencies are setting up blogs, making videos, and distributing podcasts. For once, government isn’t far behind...

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