by Alan Webber, Jeremiah Owyang, Altimeter Analysts. Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are. These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises...
Read more →One of the things that I have been faced with as an analyst and an advisor to leaders in businesses, government agencies, and non-profits is that they all have problems and the reason they engage with me is they need help to solve them. Whether it is a vendor who is trying to better...
Read more →Everyday more and more information about you is uploaded into numerous databases. While you sleep, eat, work, buy things, sell things, go to the bank, commute – essentially during everything you do there is data about you being created, uploaded, processed, analyzed, and used. This is such an important subject that it was a...
Read more →The great thing about social media is that it is social. You can connect and engage with friends, fans, acquaintances, and others around a myriad of topics or for no reason at all. The worst thing about social media is that it is social. Right or wrong, you can’t control the conversation, what people...
Read more →With the growing entwinement of social media with our lives and our businesses, in 2012 we saw a number of social media crises hit, and there were many more that never hit the front page on CNN. Social media and other digital engagement and interaction channels will only continue to become more entrenched in...
Read more →There is a storm brewing in social media. The number of issues arising from employee mistakes is growing. And the primary risk management tool around these issues is the social media policy. I have been doing some research on social media policies for an upcoming report I am doing and have been speaking to...
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