It might not seem like it on the surface, but government buyers are nervous. Why? Because in this economy government, and more specifically the Federal government, is the only one really buying and every technology vendor in the world wants to sell to them. Why would this make a government buyer nervous? It would...
Read more →One of the most common questions I receive when it comes to content is how do I know if my content is relevant? In their book Creating Breakthrough Products by Jonathan Cagan and Craig M. Vogel, the authors write that what makes a great experience for a user is a combination of three elements...
Read more →I routinely speak with technology vendors about the government market – who is doing what, which agency is buying, what new technologies government is interested in purchasing, best ways to penetrate the market, etc. In the last year I have seen a large upswing in one particular type of conversation – a vendor new...
Read more →In speaking with a number of government Web managers and corresponding vendors recently, I have been asked a lot about why government Web sites and new media efforts are so “poor.” My first response generally is what do you mean by poor and I have been told things like “You can’t find anything on...
Read more →Alice: Would you tell me, please, which way I ought to go from here? The Cat: That depends a good deal on where you want to get to. Alice: I don’t much care where. The Cat: Then it doesn’t much matter which way you go. Alice: …so long as I get somewhere. The Cat:...
Read more →Like your High School speech teacher told you, before you decide what kind of speech you are going to give, define who your audience will be. The same advice applies to social media channels. How do you define your primary audience and target your message? Buy using personas.
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